Tiffany Dow’s 2010 Squidoo Lens Building Project for Amazon Associates

I just received an email from Tiffany Dow about an exciting new project she has launched called “Tiffany Dow’s 2010 Squidoo Lens Building Project for Amazon Associates” and decided to share the details with my blog readers.

First of all, it won’t cost you a dime to participate and all the tools she recommends are free! Secondly, Tiff knows her stuff… She is often referred to as the “Queen of Squidoo” and she makes good money promoting physical products, through the Amazon.com associate program, on her Squidoo lenses.

The idea behind her lens building project is for all participants to build one quality Squidoo lens per week over the next 52 weeks that will promote tangible items sold via the Amazon Associates Program. She has put together a free report that walks participants through the system of setting up a Squidoo lens, selecting the right product(s) to promote and generating targeted traffic. In addition, she has also started a new Facebook Group where participants can interact, share their experiences, ask questions, brainstorm and support each other!

Even if you don’t have the time or inclination to build one Squidoo lens per week over the next 52 weeks you should still be able to get some valuable insights into the correct way of building and monetizing a Squidoo lens.

Here is a direct download link to Tiff’s report:

==> Squidoo Lens Building Project

All the best,

Francois du Toit

P.S. For the benefit of full disclosure please note that there is no financial benefit in it for me to endorse this project.

Definitive Twitter Resource Guide

The Definitive Twitter Resource Guide was recently released by Stephen & Alicia Pierce and contains 201 Twitter tools. Although it’s available as a free download this guide is not your typical 10 page freebie full of fluff and filler… In fact, it’s a comprehensive resource on Twitter totalling 104 pages!

I have to admit, in the beginning I simply didn’t get Twitter… I simply could not understand how I could make money online by following other people (and hope they would follow me as well) and by leaving short comments of only 140 characters max. on a social networking site.

It seemed to me that the “trick” was to follow as many people as possible and to hope that they would follow me in return. How I could make money from all of this when I am for example following 100 people and each of my followers are following 100 people or more in return went over my head. It simply did not make sense to me.

I was convinced that Twitter would soon be a thing of the past. I was wrong… Twitter has become a major social networking site with people tweeting on any topic from Micheal Jackson to Iran and everything in between. But, more importantly, some clever marketers such as Stephen & Alicia Pierce have found innovative ways to monetize Twitter and have agreed to share their insights with the rest of us that simply don’t get Twitter.

I wish I could say that I fully understand and appreciate the power of using Twitter in my online marketing campaigns but that would not be truthful. However, I have no doubt that I have completely underestimated the commercial viability of Twitter and that Twitter can indeed be used very successfully to make money online.

Here is a direct download link to “The Definitive Twitter Resource Guide”:

==> The Definitive Twitter Resource Guide

Enjoy! And, please feel free to follow me on Twitter. I will follow you back.

All the best,

Francois du Toit

The Belcher Button

Most Internet marketers understand and agree that the conversion rate of a sales page can be improved by testing many variations of the sales copy over a period of time and by implementing small changes that have been proven to increase sales.

However, most of us are not that fond of running numerous tests tweaking various site elements in the hope of increasing the conversation rate of our website.

Most “testers” keep their cards close to their chests so when someone is prepared to share his test results I always pay careful attention.

I read an interesting thread a couple of months ago on the Warrior Forum from someone that claimed using the text “Add To Cart” in his buy button helped him to increase sales. Unfortunately I was not able to find any evidence to substantiate this claim, until now…

Perry Belcher recently announced some very impressive test results on a buy button that has become known as “The Belcher Button” – It has been tested on hundreds of sites in many markets and is arguably the most tested buy button in the history of the Internet.

According to Perry he was able to increase conversion rates by between 35% and 320% above any other button he has ever tested. And, testing every element of the buy button in over 10,000 transactions means he has run more than enough tests to get a statistically significant result.

Now for the good news…

Perry has not also recorded a video about his test results, he has also agreed to make the button available to other internet marketers at no cost! Yeah, you can get it 100% free from his website. Simply copy, past, edit and use.

Here is the link to the website:

The Belcher Button

To YOUR Online Marketing Success!

Francois du Toit